Story
Your face no longer feels like a lunar surface—not anymore, now that parched pores are hydrated anew. Your complexion is brightened, spirited. Restored of its senses. You truly believe in our Aloe Herb Cleanser, unlike that harsh face wash you endured up to this point.
Remember that stuff? Talk about an overzealous ex. It left your face tight, dried out, and irritated. Your cheeks turned red, as they tend to do when you a drink a little too much wine. And they stayed that way for an hour, eventually morphing into splotches across every corner of your T-zone. Now you know better. No more alcohol-based cleansers—starting now.
You’re in your bathroom now and you’ve pumped a couple beads of our creamy cleanser onto your fingertips, then applied an aloe-based texture that bathes your complexion with over 75 nutrients. Amino acids, enzymes, fatty acids—all present. The deeply-nourishing formula on your lovely face will deliver the sublime properties of calendula flowers and hyssop leaves, too. It is a timeless duo that imparts optimal hydration, time-tested vitamins, and silken fortification.
Now the remains of your foundation are swirling down the drain—a good sign, no doubt. That alcoholic, ex-cleanser of yours left those cheeks drier than the cotton swabs you used for toning. You were disturbed to see remnants of makeup in that same swab.
Not anymore. The first goal of our Aloe Herb Cleanser revolves around gentle thoroughness: it will remove makeup along with excess oils and impurities that prey on mature faces. But we’re also intent on ensuring that our cleansers match your skin’s natural pH, which means your natural acid mantle isn’t being disrupted or compromised. Your skin is in good hands.
We’re obsessed with treating that top layer properly, after all. It’s our skin’s protective barrier, and it doesn’t take kindly to the high-alkalinity of conventional cleansers that seem to just exacerbate existing problems. Tightness, over-dryness: those issues can become a thing of the past with our Aloe Herb Cleanser.
Think of it as a delicacy for your pores.
* Do you remember when you were intent on breaking bad skin care habits without having to compromise between toxic (but affordable) products and pure (but pricey) ones?
Perhaps you’re reflecting on this as you smile at your new, all-natural glow in the mirror. You’re shaking pores awake as your new cleanser kneads its way deep into your facial ecosystem, now ever-closer to its prime nature. Then it’s onto toning, moisturization. Then, your teeth—brushed and then detailed with a neem-based floss.
Wait—neem? That’s in our Aloe Herb Cleanser, as well, and for good reason. Neem stems from a lengthy Ayurvedic tradition of healing remedies. It purifies much of what it touches.
We hear you—that complexion is beaming. We hope your joy stretches from ear to ear.
